Official document

Privacy Policy – Your Data Safe at 777x

Real transparency: we explain what we collect, why we collect it, how we protect it, and what your rights are as a Brazilian user of the 777x platform.

Last updated: January 2026

The essentials before you continue reading

We've summarized the key points of our Privacy Policy. The full document is just below — and it's worth reading.

256-bit SSL encryption across the board

All communication between you and 777x — registration, Pix deposits, withdrawals, betting history — is encrypted with SSL 256-bit. The same standard used by Brazil's leading digital banks to protect your transactions. Your data is never transmitted in plain text.

Full compliance with the LGPD

The 777x operates in compliance with the General Data Protection Law (Law No. 13,709/2018). This means you have the right to know what data we hold about you, request corrections, portability, or deletion — and we genuinely follow through on those requests.

Your data is never sold

The 777x never sells, rents, or shares your personal data with third parties for commercial purposes. What we collect is used to operate your account, process payments, and meet legal obligations — nothing beyond that without your explicit consent.

Direct control from your phone

You manage your privacy preferences directly from your phone, with no app download required. In your account settings on the 777x, you can view your data, update your information, and request deletion easily, directly from your Android or iPhone browser.

Identity verification that protects you

The KYC (identity verification) process of the 777x protects your account against unauthorized access. Submitted documents are stored with encryption and accessed only by authorized personnel during the verification process — never exposed or improperly shared.

Privacy support in Portuguese

Any questions about your data — access, correction, deletion, or portability — can be handled via 24-hour live chat or by emailing contato@777x.express. Our team responds in Portuguese and meets the deadlines established by the LGPD for handling requests.


1. Who Controls Your Data

The 777x (operated at 777x.express) is the controller of personal data collected from users who register and use the Sports Betting and online casino platform. As the controller, 777x defines the purposes and means of data processing, always in compliance with the General Personal Data Protection Law (LGPD — Law No. 13,709/2018).

This Privacy Policy applies to all platform users — whether you are a football bettor who follows the Brasileirão Série A and the Copa do Brasil, a live casino player or someone who is still just exploring what the 777x has to offer.

By creating your account, you acknowledge that you have read and understood this Policy. If you have any questions before signing up, feel free to reach out to our support team via live chat — available 24 hours a day, in Portuguese.

2. Personal Data We Collect

The 777x collects only the data necessary to operate the platform securely and lawfully. Below are the categories of data we process:

Category Examples When it is collected
Identification Data Full name, CPF, date of birth, gender During registration
Contact Data Email, mobile number, residential address During registration and updates
Identity Documents National ID (RG), driver's license or passport; proof of address During KYC verification
Financial Data Pix key, deposit and withdrawal history, payment method During financial transactions
Usage Data Betting history, casino sessions, games accessed During platform use
Technical Data IP address, device type, browser, operating system Automatically upon access
Communications Support chat history and exchanged emails When contacting support

The 777x does not collect sensitive data such as racial origin, political opinion, religious belief, or health data, except where required by specific legal obligation.

3. How and Why We Use Your Data

The data collected by 777x are used exclusively for the purposes listed below. Your data is never used for undisclosed purposes under this Policy without your prior and express consent:

  • Manage your account: create, maintain, and manage your account on the platform, including authentication, password recovery, and profile settings.
  • Process financial transactions: deposits via Pix, boleto bancário, credit/debit card, PicPay and Mercado Pago; withdrawals via Pix to your registered key.
  • Identity verification (KYC): confirm your identity, age, and address as required by regulatory and fraud prevention obligations.
  • Provide user support: answer questions, resolve issues, and maintain a support history for future reference.
  • Experience personalization: tailor game recommendations, promotions, and content based on your usage history — always in aggregated and anonymous form where possible.
  • Fraud and money laundering prevention: monitor suspicious activity in compliance with Law No. 9,613/1998 and COAF regulations.
  • Account communications: sending transactional emails about deposits, withdrawals, bonuses and important updates. Marketing communications are sent only with your consent and include an unsubscribe option in every email.
  • Compliance with legal obligations: comply with court orders, requests from competent authorities, and regulatory requirements applicable to the betting industry in Brazil.

4. Legal Bases for Processing (LGPD)

The 777x processes your personal data always on the basis of at least one of the legal grounds set out in the LGPD. The bases we rely on are:

  • Contract performance (art. 7, V): processing is necessary to deliver the services you signed up for when creating your account — betting, casino, payments, and support.
  • Compliance with a legal obligation (art. 7, II): certain information must be collected and retained to meet legal requirements, such as anti-money laundering rules and identity verification.
  • Consent (art. 7, I): for marketing communications and offer personalization, we ask for your explicit consent — and you can withdraw it at any time.
  • Legitimate interest (art. 7, IX): to improve platform security, detect fraud and enhance the user experience, provided that your fundamental rights are not violated.

You can request more information about the legal basis applied to any specific processing of your data by emailing contato@777x.express or via the support chat.

5. Sharing Data with Third Parties

The 777x does not sell or trade users' personal data. Sharing only occurs in the situations below, always with appropriate safeguards in place:

  • Payment processors: to process deposits and withdrawals via Pix, boleto bancário, credit/debit card, PicPay, and Mercado Pago. These companies act as processors under the instructions of 777x and are contractually bound to protect your data.
  • Identity verification (KYC) providers: certified partners who assist with document verification and fraud prevention, subject to confidentiality and data protection agreements.
  • Platform technology providers: companies that provide hosting infrastructure, cybersecurity, and platform maintenance — always with access strictly limited to what is necessary.
  • Game and casino providers: Evolution Gaming, Pragmatic Play, NetEnt, and other partners receive only the minimum data required to run game sessions (such as an anonymous session identifier).
  • Regulatory and judicial authorities: when required by law, court order, or a ruling from a competent regulatory authority in Brazil.

Important: the 777x never shares your personal data with advertisers, affiliate networks, or any third parties for targeted advertising purposes without your explicit consent.

6. Cookies and Tracking Technologies

The platform 777x uses cookies and similar technologies to ensure the site functions correctly, improve the user experience and, with your consent, personalize content. The types of cookies we use are:

  • Essential cookies: required for the platform to function — session authentication, language preferences, bet slip. Cannot be disabled without affecting your use of the platform.
  • Performance cookies: collect anonymous information about how users navigate the platform, which pages are visited most, and where errors occur. Used to improve the product. Can be disabled without affecting functionality.
  • Functionality cookies: remember your personalized preferences, such as favorite odds or display settings. They can be disabled, though some features may become unavailable.
  • Marketing cookies: used only with your consent, to display relevant communications based on your usage history. You may withdraw this consent at any time in your account settings.

You can manage your cookie preferences through your browser settings — Chrome, Safari, Firefox — or through the privacy settings within your account on 777x. Rejecting essential cookies may prevent access to some platform features.

7. How Long We Retain Your Data

The 777x retains your personal data for as long as necessary to fulfill the purposes for which it was collected or to meet applicable legal obligations. General retention periods are:

  • Active account data: retained for as long as your account is active and you remain a platform user.
  • Financial data and transaction history: retained for a minimum of 5 (five) years after account closure, in accordance with Brazilian tax and anti-money laundering legislation.
  • Identity verification documents (KYC): retained for a minimum of 5 (five) years after account closure.
  • Support history: retained for 2 (two) years after account closure or after the last interaction, whichever comes later.
  • Marketing data (with consent): retained for as long as consent remains active. Once consent is withdrawn, data used solely for that purpose is removed or anonymized.

Once the retention periods above have expired, data is securely deleted or anonymized so that it can no longer be linked to you.

8. How We Protect Your Data

The security of your data is a technical and operational priority for 777x. The protective measures we have implemented include:

  • SSL/TLS 256-bit encryption: all communication between your browser or device and the servers of the 777x is encrypted. This includes login, registration, Pix deposits, and withdrawals.
  • Two-factor authentication (2FA): available to all users in the account settings. We strongly recommend enabling this additional layer of protection.
  • Internal access controls: only authorized employees with a legitimate business need have access to users' personal data. All access is audited and logged.
  • Secure KYC document storage: documents submitted for identity verification are stored in an isolated environment with encryption at rest.
  • Continuous security monitoring: intrusion detection systems, anomaly monitoring and incident response operating 24 hours a day.
  • Regular security testing: the infrastructure of the 777x undergoes periodic penetration testing and security audits conducted by independent specialized firms.

In the event of a security incident that may affect your data, the 777x will notify affected users and the National Data Protection Authority (ANPD) within the timeframes established by the LGPD.

9. Your Rights as a Data Subject (LGPD)

The LGPD grants you, as the holder of personal data processed by 777x, the following rights — all of which can be exercised at any time via the support chat or by emailing contato@777x.express:

Access

Request and receive a copy of all personal data that the 777x holds about you, including how and why it is processed.

Correction

Request the correction of incomplete, inaccurate, or outdated data — such as your address, phone number, or registered email.

Erasure

Request the deletion of your personal data processed on the basis of consent, subject to the minimum legal retention periods.

Portability

Receive your data in a structured, machine-readable format for transfer to another controller, where technically feasible.

Consent Withdrawal

Withdraw consent given for processing based on this legal ground, such as marketing emails, at any time and at no cost.

Objection

Object to processing based on legitimate interest if you believe your fundamental rights override the interests of 777x.

Information

Be informed about the public and private entities with which 777x shares your data.

Complaint to the ANPD

If you are not satisfied with the response from the 777x, you may file a complaint with the National Data Protection Authority (ANPD).

10. Minors

The 777x is a platform exclusively for users aged 18 and over. We do not intentionally collect personal data from anyone under 18. During registration, we request your CPF and date of birth to verify user eligibility.

If we determine that an account was created by a minor, it will be immediately suspended, the data will be deleted, and any balance will be refunded to the original payment method. If you suspect a minor is using the platform, please contact our support team via live chat immediately.

The 777x performs periodic identity checks as an additional safeguard against unauthorized access by minors.

11. International Data Transfers

Some of the technology providers and game partners that the 777x uses may process data on servers located outside Brazil. In cases where this occurs, the 777x ensures the transfer meets LGPD requirements by using one of the following safeguards:

  • Transfer to countries or international bodies that provide a level of personal data protection equivalent to that of the LGPD.
  • Specific contractual data protection clauses requiring partners to meet the same privacy standards applied in Brazil.
  • Certifications or compliance seals recognized by relevant data protection authorities.

You can request more information about specific international transfers and the applicable safeguards by emailing contato@777x.express.

12. Updates to This Policy

The 777x may update this Privacy Policy periodically to reflect changes in data processing practices, new platform features, or updates to applicable legislation.

When significant changes occur — those that affect your rights or the way we handle your data — you will be notified at least 7 days in advance via your registered email. The date of the last update will always be visible at the top of this page.

Your continued use of the platform after a new version of this Policy takes effect constitutes your acceptance of the changes. If you do not agree with the changes, you may close your account as described in the Terms and Conditions before the effective date.

13. Contact, Data Protection Officer (DPO) & Privacy Channel

To exercise any of your rights under the LGPD, ask questions about this Policy, or file a privacy and data protection complaint, you can contact 777x through the following channels:

  • Live chat: available 24 hours a day, 7 days a week, directly on the platform. For urgent questions about your account and data.
  • Privacy channel e-mail: contato@777x.express — for formal requests to access, correct, delete or port your data. We respond within 15 business days, in line with the LGPD deadline.

When reaching out through the privacy channel, please provide: your full name, CPF and a clear description of your request. This helps us locate your data accurately and respond within the required timeframe.

The 777x is committed to responding to all personal data requests within the 15 business-day legal deadline established by the LGPD. For complex requests, we may ask for additional time with a written explanation.


Privacy Frequently Asked Questions

The most common questions we receive about how the 777x takes care of your data.

The 777x only shares data with third parties in the situations outlined in this Policy: payment processors to facilitate Pix and boleto transactions, KYC providers for identity verification, platform technical infrastructure, and, when required by law, competent Brazilian judicial or regulatory authorities. Your data is never sold or shared with advertisers or commercial partners without your explicit consent.

You can request the deletion of your data by emailing contato@777x.express or via the platform's live chat. Please provide your full name and CPF and specify that you are requesting data deletion. Note that some data must be retained for minimum legal periods — such as financial history for 5 years, in accordance with Brazilian tax legislation. After that period, all data is securely deleted or anonymized. We respond to deletion requests within 15 business days.

The identity verification process (KYC) is a regulatory requirement for online betting and payment platforms. It confirms that you are over 18, that you are the true account holder, and helps prevent fraud and money laundering. The documents you submit — national ID, driver's license or passport, plus proof of address — are stored with encryption and accessed only by the authorized verification team. The process is completed once and takes just a few minutes.

Yes, at any time. Every marketing email sent by the 777x includes an unsubscribe link in the footer. Simply click "Unsubscribe" or the equivalent to stop receiving promotional communications. You can also manage your communication preferences in your account settings on the platform. Cancellations are processed within 48 hours. Transactional emails related to your account — such as withdrawal confirmations, security verifications, and important notifications — will continue to be sent regardless of your marketing preferences.

When you close your account, the 777x retains data it is legally required to keep — such as financial transaction history and KYC documents — for the minimum periods required by Brazilian law (generally 5 years). After those periods, data is securely deleted or anonymized. Data processed solely on the basis of your consent — such as marketing preferences — is removed immediately upon account closure. You will receive an email confirming the categories of data retained and the applicable retention periods.

The 777x stores your registered Pix key to process your withdrawals — this information is required to deliver the service you signed up for. It is stored with encryption and accessed only by the payment system at the time of the transaction. The 777x does not store full credit or debit card numbers — that data is processed directly by accredited payment operators holding PCI DSS certification. You can update your Pix key at any time in the account settings.

Why privacy matters for online bettors in Brazil

When you join a sports betting or online casino platform, you are sharing far more than just your name and email. CPF, Pix key, transaction history, identity documents — that is a significant amount of personal and financial data being entrusted to a company. That is why the 777x takes privacy this seriously: it's not a bureaucratic obligation — it's respect for the trust you place in the platform.

Brazil has one of the most robust data protection laws in Latin America with the LGPD — and the 777x was built to comply with these rules in practice, not just on paper. That means when you request access to your data, we deliver it. When you request deletion, we carry it out within the legal timeframes. When you want to know who we share your data with, we give you a clear answer.

256-bit SSL encryption protects every communication between your device and the servers of the 777x — whether you're depositing R$ 20.00 via Pix to bet on the Copa do Brasil or making a withdrawal after hitting a live odd on the Brasileirão. The same level of protection used by Nubank, Itaú, and Bradesco for their banking transactions is active in every session at 777x.

Identity verification — the process we call KYC — may seem like red tape, but it is one of the strongest protections we offer you. It prevents third parties from opening accounts in your name, keeps minors off the platform and stops funds of illicit origin from moving through the system. When the 777x asks for your ID and proof of address to ensure that the only person withdrawing your money is you.

Behavioral data — which games you play, which sports you bet on, how often you use the platform — is used to improve your experience, never to be sold to third parties. When the 777x suggests a live casino promotion or a special volleyball market from the Superliga, it is because the system has identified that you are interested in that type of content. This is personalization working in your favor, not data exploitation.

If at any point you want to know exactly what data the 777x has on you, just ask. If you need to correct something, let us know. If you want us to delete everything after your account is closed and all legal retention periods have been met, that is your right and we will do it. Privacy is not a courtesy — it is a commitment.


Privacy guaranteed

Bet on 777x with your data protected

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For users 18 and over only. Your data protected by the LGPD. Gamble responsibly.

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